IRVINE, Calif., June 3, 2013 /PRNewswire/ — Broadspring, a premium sponsored content network, announced that its recently filed New York Federal Court lawsuit against Congoo, LLC, owner of the Adblade pay-per-click network, has forced Adblade to admit that its Senior VP of Business Development used a fake identity and posted a review of Adblade and its competitors on a popular website. The senior Adblade executive involved purported to be an unbiased publisher rating Adblade and its competitors. According to the lawsuit, the review also defamed Broadspring with false information, and rated the senior executive’s company, Adblade, second only to Google.
The Adblade SVP of Business Development claimed in the review to be a publisher of a network of vertical sites running advertising. The lawsuit alleges that links to the post were then sent to potential Adblade and current Broadspring customers, in an attempt to disparage and defame Broadspring. After initially ignoring entreaties from Broadspring, in the course of the ongoing litigation, Adblade’s CEO, Ashraf Nashed, admitted under penalty of perjury that the said article was indeed created by Rafael Cosentino, Adblade’s SVP of Business Development.
“It is quite unfortunate that we have had to take these steps,” Commented Jonathan Markiles, C.E.O. of Broadspring. “Our business philosophy is and has always been to compete honestly by demonstrating superior performance for publishers, and to compete based on our ability to meet the financial and advertising quality requirements of publishers. We were shocked by the contents of the defamatory review and we were forced to take legal action.”
The suit is moving forward in Federal Court in the State of New York with the caption Broadspring, Inc. v. Congoo, LLC d/b/a Adiant and Adblade, Ashraf Nashed, Rafael Cosentino and Does 1-10 (S.D.N.Y No. 13Civ.1866).
Irvine, California based Broadspring specializes in creating digital content for its advertising clients that honestly and compellingly explain its clients’ offers, and generates greater purchase intent and lower costs per acquisition for these offers. The company’s success results from a combination of creative and copywriting skills, the ability to place content in front of the right audience at the right time and optimization and other proprietary technologies they have developed. These proprietary systems allow the company to quickly test and optimize content and track consumer behavior through the entire sales process – from initial browsing through post-transaction activity. This translates into high volume, high-purchase intent site traffic for their clients. For more information about working with Broadspring please visit www.broadspring.com.