The Adblade Smear Job Against Broadspring
- Highly competitive markets lead companies to find new tactics to build their share and profitability. Occasionally a company will chose to compete by lying and defaming its competitors, and find themselves before a judge. This website tells the story of Adblade’s efforts to defame and smear a competitor through a dirty tricks campaign so blatant as to defy common sense and common decency.
- This is the story of how Adblade and its principals, Ashraf Nashed and Rafael Cosentino, unable to compete fairly, attacked their competitor Broadspring to illicitly steal market share through a calculated and deliberate series of lies.
As a first step, senior Adblade executives built a fake web site that pretended to be an impartial review of various companies in the advertising server business both Adblade and Broadspring inhabit. It was fake because it was designed to look like it was from a neutral reviewer, when in fact it sprang from the imagination and hands of Adblade’s top executives. Adblade used this phony website to post a huge amount of misinformation and lies about Broadspring.
To compound their malfeasance, Adblade used their phony web site in sales calls and other promotional activities as “evidence” to convince potential customers that they shouldn’t do business with Broadspring. And they even sent links to the phony web site to publishers — Adblade’s and Broadspring’s customers — falsely claiming that another publisher shared the fake review with them, or even worse, they posted links to the fake review in on-line publications popular with publishers, but did so using still more fake names. Rafael Cosentino even sent a link to the fake review to the Federal Trade Commission citing the allegedly impartial web site as evidence that the FTC should investigate their competitors. All while knowing that the website they used as neutral evidence was one they built themselves.
As the deception unraveled, Broadspring chose the only available recourse to undo the damage to their reputation, and sued Adblade for defamation and related charges.
In January of 2015, a Federal jury, sitting in Manhattan in the Southern District of New York, unanimously found that Congoo, LLC, dba Adblade and its Senior V.P. of Business Development, Rafael Cosentino, had, through separate false statements, defamed Broadspring, Inc.
In addition to finding that the statements were defamatory and damaging to Broadspring, the jury also awarded punitive damages, finding that the actions of Congoo, its C.E.O., Ashraf Nashed and Rafael Cosentino were undertaken with such malice, oppression or fraud as to justify the award of punitive damages.
Broadspring specializes in creating honest and compelling digital advertising content that generates greater purchase intent and lower costs per acquisition.
Broadspring’s Federal Court lawsuit forced Adblade to admit that its Sr VP of Business Development used a fake identity to post damaging reviews online.
Key facts about Adblade’s efforts to defame and smear Broadspring and other competitors through a dirty tricks campaign.
Examples of key legal documents, court rulings, and exhibits documenting and outlining AdBlade’s smear campaign against Broadspring.